Recently I received two emails from LinkedIn that really got me thinking! LinkedIn calls itself a community “to connect, learn and find opportunity.” Its mission is “connecting the world’s professionals to make them more productive and successful.” It has built a reputation as a resource that helps members connect to potential business and career opportunities. It also offers a variety of ways to share a unique perspective, an opinion or idea. And let’s not forget LinkedIn is a powerful way to develop different generational and global resources that truly give a network a sense of the wider world. In short, LinkedIn is a networking tool that has changed the idea of “it’s a small world.” And like any service focused on networking, one of its goals is to keep members updated on who you know and what’s going on in the LinkedIn community.
The “news” I recently received from LinkedIn was an announcement telling all of “us” members is that it had reached a new milestone: 200 million members–an amazing social media feat considering they only launched in 2003, 10 years ago. But wait! I discovered an additional note “congratulating” me on being in the top 10% most viewed LinkedIn profiles for 2012!
- My first thought: how exciting to be in such an elite group–until I started receiving tweets from people announcing they were in the top 5%.
- My second thought: I’m now somehow connected to 20,000,000 people–help! Sometimes I find it overwhelming to keep up with my current 300+ LinkedIn network members!
My final thought (for this blog, anyway): Although the advantages of having a LinkedIn profile far outweigh any reasons not to, my real “small world” network began almost 30 years ago, and was built one phone call, one meeting, one referral, one favor, one thank you note at a time. The endless and unexpected opportunities it has given me to share, support, and tap into this community of friendships and resources put me in the top 1% of being a very lucky person.